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Companies within core real estate sectors need to innovate in much the same way that companies in new asset classes are doing, according to Mary Hogan Preusse, founder and principal of Sturgis Partners LLC.

Speaking Oct. 27 during an NYU Schack Equity REIT Leadership Series webinar, Preusse described the declining share of core real estate within real estate benchmarks as “quite shocking.”

Arbor Realty Trust, Inc. (NYSE: ABR), a multifamily loan originator, is seeing its strongest earnings ever, even as rents and occupancy levels in the multifamily sector look set to decline in the next 12-18 months.

“It’s going to get a little bit soft, but our baseline is phenomenal. We can handle that softness…all in all we’re in an extraordinarily great place,” Arbor President and CEO Ivan Kaufman said Oct. 1 during an NYU Schack Capital Markets Leadership Series webinar.

AvalonBay Communities, Inc. (NYSE: AVB) chairman, president, and CEO Tim Naughton said market fundamentals in the multifamily sector are likely to remain soft until there is a pickup in the economy.

“Until people start going back to work, when you start creating some movement in the economy, we’re really not going to see the bottom,” Naughton said during a Sept. 23 NYU Schack REIT Leadership Workshop webinar.